Few cities blend ancient traditions and futuristic ambition quite like Seoul. Sandip Hor explores IHG's new voco hotel.
One moment you’re wandering through centuries-old Joseon dynasty palaces; the next, you’re immersed in neon-lit shopping streets, world-class cuisine and the infectious energy of K-pop culture. South Korea’s capital is a city that never seems to stand still, yet somehow always finds time to honour its past.
What makes Seoul so captivating is its ability to surprise. Hidden alleyways reveal traditional tea houses tucked beside cutting-edge galleries. Historic temples sit comfortably alongside towering skyscrapers. Every neighbourhood has its own personality, inviting visitors to linger a little longer than planned.
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| Myeongdong (supplied) |
Myeongdong is the quarter where the city’s heartbeat is felt most strongly.
During the day, the district buzzes with beauty boutiques, fashion stores and cafés serving everything from expertly brewed coffee to whimsical desserts. As evening falls, the streets transform into one of Asia’s great food markets, where sizzling skewers, crispy Korean fried chicken, hotteok pancakes and spicy tteokbokki tempt passers-by at every corner.
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| voco Seoul Myeongdong (supplied) |
Positioned at the gateway to this vibrant neighbourhood is voco Seoul Myeongdong, a stylish 576-room hotel that makes exploring the city remarkably effortless. Located just moments from Hoehyeon Metro Station and within easy walking distance of Namdaemun Market, Namsan Tower, Myeongdong Cathedral and other attractions of the quarter, it offers the kind of location travellers dream about. Airport transfers are equally convenient, with limousine buses stopping just opposite. Seoul Train Station, from where South Korea’s famous KTX trains depart for other popular tourist destinations such as Suwon, Gyeongju and Busan, is only a short walk away.
The hotel strikes a refreshing balance between contemporary luxury and relaxed comfort. Spacious rooms provide a welcome sanctuary after a day navigating Seoul’s energetic streets, with modern furnishings, plush bedding and large windows framing city views. Whether you’re travelling for business or leisure, thoughtful amenities and attentive service create an atmosphere that is polished without ever feeling formal.
One of the standout experiences is waking to a generous breakfast at the hotel’s signature dining venue, 52 Market Place, before setting out to explore. Located on the second floor, it is an all-day dining restaurant serving breakfast, lunch and dinner buffets. The hotel also has a Club Lounge on the 18th floor, a great place to unwind during the early evening happy hour with a beer or cocktail and some delicious snacks after a thrilling day of discovery.
In a city overflowing with unforgettable experiences, choosing the right base can shape the entire journey. With its unbeatable location, contemporary comfort and easy access to Seoul’s most celebrated attractions, voco Seoul Myeongdong is more than simply a place to stay; it becomes part of the adventure itself. For travellers seeking to experience the very best of South Korea’s dynamic capital, there is no better place to begin.
The hotel is a member of the prestigious IHG group. For room rates, availability and bookings, visit: www.ihg.com.
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