This is the 10th time in the 22-year history of the annual awards program that the SA-owned and operated company has taken out the coveted title.
The award – recognising a retail agency operating across two or more locations that demonstrates best practice in management and service delivery – was announced on Saturday 20 July at AFTA’s gala event in Sydney.
It was accepted by Phil Hoffmann Travel Managing Director Phil Hoffmann, in front of 1200 industry leaders.
Phil Hoffmann Travel was the only Adelaide-based travel company selected as a finalist in its category – picked from a national field of contenders including STA Travel, Sydney-based Concierge Traveller, Harvey World Travel Tasmania and Travel Managers.
Georgina Nunn of Phil Hoffmann Travel Glenelg was also a finalist in Best Travel Consultant (Retail) category.
Founded in Adelaide in 1990, Phil Hoffmann Travel is now one of Australia’s most awarded travel agencies. With more than 150 employees, it has offices at Norwood, Stirling, Victor Harbor, Adelaide City, Hyde Park, Semaphore and Glenelg.
Phil Hoffmann Travel Managing Director Phil Hoffmann said he was thrilled with the outstanding result.
“To achieve this type of recognition from industry peers at a national level, for the 10th time, is an absolute honour,” he said.
“For the past 23 years, Phil Hoffmann Travel has established itself as a reliable, respected brand that continues to get stronger each year.
“A passionate and successful team is the backbone of our company and this is a credit to their ongoing dedication and professionalism.
“Winning this major award, against some of the best agencies in the industry, is something of which we are very proud.
“It certainly reconfirms our philosophy and commitment to providing the best and most memorable travel experiences for our customers.
“I am extremely grateful to my team, suppliers, and clientele, for their ongoing support and belief in our services.”
The AFTA National Travel Industry Awards is Australia’s leading travel industry event of the year.
The awards program celebrates the achievements of Australia’s travel industry over a 12-month period and congratulates those companies who have excelled in the retail travel business.